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Meet the 2018 Agency of the Year juries
Here are the five panels for this year's competition, with the shortlists to be announced August 21.Read More
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Mitchum takes the sweat out of music fests
Tank's global campaign for the Revlon brand plays off of the heat, motion and stress that comes with attending summer events. Read More
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The Media AOY shortlist revealed
Here's who has a chance to collect a top prize at the November Agency of the Year awards gala.Read More
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Preparing for the consumer landscape of tomorrow
In part one of strategy's MES roundtable, marketers at leading brands discuss the evolving role of the CMO. Read More
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Tokyo Smoke sparks up a mass campaign
The brand's first-ever marketing push puts 10/17 (Canada's day to legalize cannabis) in the hero seat.Read More
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Desjardins captures the DIY investor market
The bank has partnered with fintech startup Hardbacon in an attempt to attract younger self-directed investors. Read More
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Jan Kelley pivots toward digital, innovation
As Chantel Broten takes the reins as CEO, the shop transforms to meet its new vision. Read More
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Waking up to consumer needs of today (and tomorrow)
Part two of strategy's MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.Read More
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PC Financial banks on its rewards
After getting high marks from J.D. Power, the brand is taking advantage of the positive chatter with its first social-led campaign.Read More
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Chew on this: Tic Tac launches gum in Canada
The iconic mint brand is debuting its new SKU this weekend with an interactive installation made of gum.Read More
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Investors Group rebrands to better reflect its value proposition
Now known as IG Wealth Management, the brand launches its biggest campaign to date to help improve consumer perception. Read More
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2018 Brands of the Year: IKEA comes full circle
The retailer is taking a more purpose-led approach with its marketing to better reflect its core sustainability model. Read More
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Show your brave face
Editor Jennifer Horn explains why it doesn't hurt brands to be bold.Read More
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PR AOY Silver: Narrative’s visual storytelling
The agency's newest phase has it focusing more on things like experience design and branded content.Read More
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Digital AOY Silver: Bleublancrouge’s collective mindset
The 31-year-old shop has diversified to compete in today's ultra-competitive climate.Read More
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The winds of change
Editor Jennifer Horn examines how agencies have shifted from being campaign builders to problem solvers.Read More
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Check out the AToMiC Awards: Public Service shortlist
The collaborative and innovative campaigns in the running for an award on March 5.Read More
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Check out the AToMiC Awards: Commercial finalists
In part two of the announcements, we look at the innovative and collaborative campaigns earning a nomination.Read More
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Multicultural jurors for the 2019 Marketing Awards revealed
The judges will score Canada's most culturally diverse work in early 2019.Read More
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Who’s on the 2019 Marketing Awards Craft jury?
Strategy reveals the crop of industry experts scoring this year's production-related category.Read More
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