Meet the 2018 Agency of the Year juries
Here are the five panels for this year's competition, with the shortlists to be announced August 21.Read More
View ArticleMitchum takes the sweat out of music fests
Tank's global campaign for the Revlon brand plays off of the heat, motion and stress that comes with attending summer events. Read More
View ArticleThe Media AOY shortlist revealed
Here's who has a chance to collect a top prize at the November Agency of the Year awards gala.Read More
View ArticlePreparing for the consumer landscape of tomorrow
In part one of strategy's MES roundtable, marketers at leading brands discuss the evolving role of the CMO. Read More
View ArticleTokyo Smoke sparks up a mass campaign
The brand's first-ever marketing push puts 10/17 (Canada's day to legalize cannabis) in the hero seat.Read More
View ArticleDesjardins captures the DIY investor market
The bank has partnered with fintech startup Hardbacon in an attempt to attract younger self-directed investors. Read More
View ArticleJan Kelley pivots toward digital, innovation
As Chantel Broten takes the reins as CEO, the shop transforms to meet its new vision. Read More
View ArticleWaking up to consumer needs of today (and tomorrow)
Part two of strategy's MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.Read More
View ArticlePC Financial banks on its rewards
After getting high marks from J.D. Power, the brand is taking advantage of the positive chatter with its first social-led campaign.Read More
View ArticleChew on this: Tic Tac launches gum in Canada
The iconic mint brand is debuting its new SKU this weekend with an interactive installation made of gum.Read More
View ArticleInvestors Group rebrands to better reflect its value proposition
Now known as IG Wealth Management, the brand launches its biggest campaign to date to help improve consumer perception. Read More
View Article2018 Brands of the Year: IKEA comes full circle
The retailer is taking a more purpose-led approach with its marketing to better reflect its core sustainability model. Read More
View ArticleShow your brave face
Editor Jennifer Horn explains why it doesn't hurt brands to be bold.Read More
View ArticlePR AOY Silver: Narrative’s visual storytelling
The agency's newest phase has it focusing more on things like experience design and branded content.Read More
View ArticleDigital AOY Silver: Bleublancrouge’s collective mindset
The 31-year-old shop has diversified to compete in today's ultra-competitive climate.Read More
View ArticleThe winds of change
Editor Jennifer Horn examines how agencies have shifted from being campaign builders to problem solvers.Read More
View ArticleCheck out the AToMiC Awards: Public Service shortlist
The collaborative and innovative campaigns in the running for an award on March 5.Read More
View ArticleCheck out the AToMiC Awards: Commercial finalists
In part two of the announcements, we look at the innovative and collaborative campaigns earning a nomination.Read More
View ArticleMulticultural jurors for the 2019 Marketing Awards revealed
The judges will score Canada's most culturally diverse work in early 2019.Read More
View ArticleWho’s on the 2019 Marketing Awards Craft jury?
Strategy reveals the crop of industry experts scoring this year's production-related category.Read More
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