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2019 SIA Awards: Sensorial stunts
Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.Read More
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2019 SIA Awards: Store-driving designs
Campaigns for Consonant Skincare, RGD, McDonald's, Tomato Sauces by Stefano Faita and Raising the Roof all raised the bar for design.Read More
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2019 SIA Awards: From old perceptions to new realities
Campaigns that used different perspectives and new approaches to win awards.Read More
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2019 SIA Awards: Shiny healthy people
Becel, Michelob and Enercare all tapped into the wellness craze to great effect.Read More
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2019 SIA Awards: Data is in the (loyalty) pudding
La Cage Brasserie Sportive, Le Club AccorHotels and Loblaw rewards programs picked up some hardware, while Reactine won for its 'Pollen Alert' program.Read More
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2019 SIA Awards: What’s all the hype about?
The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel's.Read More
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2019 Shopper Innovation + Activation winners revealed
Cossette took the most Golds but a campaign with swagger 'hauled' home the Grand Prix.Read More
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A new spin on all things retail
Brands are coming up with some very clever shopper-marketing strategies these days. Read More
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Cannes 2019: The Great White North lands in Outdoor
Canada has five more shots at Cannes Lion glory, as Rethink, Leo Burnett, Grey and John St. move into the final jury round.Read More
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Call for 2019 Brands of the Year now open
Strategy is accepting nominations for companies that have a marketing success story to tell. Read More
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Cannes 2019: Momentum wins Grand Prix in Industry Craft
The Toronto and Worldwide offices win for a Nike program, while Lg2 takes Bronze for its work with 13th Street Winery.Read More
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Cannes Digest: A Grand Prix, Silver and five more Bronze
Plus, who landed where on the Film, Mobile, Creative Ecommerce, Radio & Audio and Brand Experience & Activation shortlists.Read More
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Cannes 2019: Gold, Silver and Bronze Lions in PR, Direct, Social
Canada can add six more Lions to its tally.Read More
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Cannes Digest: A recap of the awards and talks in the final stretch
All the news, results and tallies from this year's creative festival in one place.Read More
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Cannes 2019: FCB/Six medals again, this time in Mobile
CCO Ian MacKenzie on Canada's potential in the category following the Bronze win.Read More
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Cannes Digest: Five days down, one awards show to go
Here's a final recap of the week's awards and what's coming up.Read More
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Cannes 2019: McCann scores one final Silver
Sustainable Development Goals jury president David Droga on work that can scale and go beyond "jazz hands."Read More
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How Sephora is building connections beyond its stores
The retailer is going mass with its first TV commercial for anyone who's never connected with the inclusive brand.Read More
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DentsuBos bolsters creative department
Six new art directors and copywriters join the shop to help support new business with cannabis producer CannTrust. Read More
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Barbie shoots for the stars
A PR stunt for the Mattel brand's diamond jubilee sees the iconic doll (dressed as an astronaut) airlifted into space on camera. Read More
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