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New Establishment Brand: Amanda Horn breaks through
How this year's winner prepped alcohol brands for pandemic pivots by trusting her gut and trying some virtual experiments.Read More
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New Establishment Brand: Teresa Blakney freshens up frozen
The Conagra brand manager is trying to grow the frozen food pipeline and foodservice biz.Read More
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Great(er) expectations
Strategy Editor Jennifer Horn on marketers' need to keep their brands accountable to their principles. Read More
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Speak up: How are you coping in lockdown?
To check the pulse of the nation, Strategy has launched a survey on the professional and personal impacts of the pandemic.Read More
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Who made the 2021 Creative Report Card shortlist?
The top 12 brands, agencies, creatives and strategists are revealed, with the winners set to be announced in April.Read More
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Rethink and FCB sweep the 2021 AToMiC Awards
The agencies each take home a Grand Prix (and many more medals) for Kraft Heinz and CDSS, while Zulu, Ogilvy, Lg2 and Forsman & Bodenfors join the Gold winners circle. Read More
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AToMiC 2021: Culture Kings
Here is the work that fed into the cultural context and won over consumers with clever engagement plays.Read More
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AToMiC 2021: Design to the rescue
How one brand chartered unfamiliar territory with a familiar brand identity. Read More
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AToMiC 2021: Making tech accessible for all
An idea that transcended advertising by solving inequality issues for the sake of the greater good. Read More
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AToMiC 2021: Quick off the mark
Drawing attention to the work that was first (or fast) to jump on a conversation or moment within the cultural sphere. Read More
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AToMiC 2021: Direct attention
AToMiC ideas that were tailored to get audiences to think, act or listen intently. Read More
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ICYMI: Inside the AToMiC jury room
NFA's Jordan Doucette and Canadian Tire's Eva Salem led the fly-on-the-wall discussion around the work that won big this year.Read More
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What’s next is still a massive question mark
Strategy editor Jennifer Horn asks: the workplace is ripe for change, but will the industry bite?Read More
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The 2021 Agency of the Year awards kick off
Agencies that plan to enter the program will need to state their intent before June 18.Read More
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Rethink and The Local Collective win 2021 SIA Grand Prix
The Molson "Make It Canadian" and Roncesvalles BIA "Not For Lease" campaigns were this year's big winners.Read More
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Agencies work to create a legacy, not a moment
To create lasting change, shops are rewiring everything from their organization and culture to behaviour and thinking.Read More
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Getting to the core of the DEI issue
Strategy editor Jennifer Horn asks if will we see the day genuine action precedes outward shows of support for a just world. Read More
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Inside the Jury Room: Print, Design, Pharma and Health
What trends did Canadian jurors Zak Mroueh, Nancy Crimi-Lamanna, Wendy Turner and Todd Henwood see across the winners?Read More
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Inside the Jury Room: Social, PR, Direct and Media
Anthony Chelvanathan, Jordan Doucette, Krista Webster, Caroline Moul and Laura Kim share insights from the jury room on Day 2.Read More
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Inside the Jury Room: Film, Mobile and Audio
Dave Douglass, Jenny Glover and Marilou Aubin close off the week with a dive into their categories and the work that left a mark.Read More
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