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Channel: jhorn – Strategy
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Eva Salem broadens Mark’s and Sport Chek’s horizons

The Marketer of the Year is taking lessons from Canadian Tire and opening more doors for its sister banners.Read More

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Who will judge this year’s Young Lions?

The jury panels will be chaired by Brunico's Mary Maddever, OMD's Cathy Collier and Kruger's Susan Irving.Read More

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Andrea Hunt makes wine more approachable

How the Marketer of the Year is applying a consumer-centric lens to a category that has, for too long, been deemed intimidating.Read More

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The 71 creatives behind the Marketing Awards shortlists

The jury panels will determine the work that merits medal contention.Read More

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Sandra Sanderson flips the script at Sobeys

How the Marketer of the Year led sweeping changes across grocery banners and marketing teams coast to coast.Read More

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SAAQ’s Patrice Letendre goes for cutting edge creativity

Playing the long game, the Marketer of the Year uses shock and humour to make Quebec roads safer. Read More

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ICYMI: Strategy Magazine’s Marketers of the Year

Mandates for brand leaders at Sobeys, Arterra, BMO, SAAQ and Canadian Tire continue to grow fast and vast.Read More

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Editor’s Note: The marketer of the future is already here

The "CMO 3.0" is taking on more responsibilities as they lead transformational change for their brands.Read More

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Corner Office Shifts: Miele hires former L’Oreal marketer

Plus, Fresh City moves its CMO into newly created CTO role, and OK Tire gets a new president and CEO.Read More

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Arterra recruits new leader from the publishing biz

Plus, Northern Reflections is looking to establish its position with several new hires.Read More

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What work made the 2022 AToMiC Awards shortlist?

By this time next week, the winners will have been revealed during a virtual show featuring special guests. Read More

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Who made the 2022 Creative Report Card’s Top 10 lists?

The company and individual shortlists are in, with the full rankings set to be announced on Monday.Read More

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Meet the 2022 Strategy Awards co-chairs and live jury

The competition kicks off with four new categories and an April 11 early-bird deadline.Read More

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The 2022 Creative Report Card rankings have been released

Canada's top brands, agencies, CCOs, CDs, ADs, CWs, designers and planners, all in one place.Read More

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Zulu Alpha Kilo and Rethink each take home a 2022 AToMiC Grand Prix

A total of 38 campaigns were awarded, of which 15 were Gold medalists. Read More

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ICYMI: Watch the virtual AToMiC Awards show

If you didn't catch it live, you can see what the jurors had to say about the Gold and Grand Prix-winning work right here.Read More

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Creative Report Card 2022: Dove broadens its expression of ‘Real Beauty’

How this year's top brand adapted its core mission to a new reality.Read More

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Creative Report Card 2022: Behind every great idea is a great backstory

In their own words, Canada's top creatives share what went into campaigns that won big.Read More

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Creative Report Card 2022: Get to know the top creatives

Almost everything you need to know about Rethink's Mike Dubrick, Zachary Bautista, Geoff Baillie and Erin Maguire.Read More

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Introducing The New Establishment for 2022

Meet the agency, brand and media superstars who are pushing the communications industry forward.Read More

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