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Channel: jhorn – Strategy
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Collective Arts turns cans into canvases for social issues

The brewery is putting every single one of its 55 SKUs in the hands of artists of colour and advocates for social justice. Read More

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View from the C-Suite: TD follows its north star

Tyrrell Schmidt explains how five years of experience in Canada will be put to work in her new global remit.Read More

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Strategy and BANFF create marketing incubator for women in media

Marketers and ad execs can lend expertise to The BANFF Spark Marketing Accelerator.Read More

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View from the C-Suite: What’s a beauty brand to do in a touchless world?

The marketer at Quebec-based Marcelle spills the beans on how it's adapting to a category replete with competitors and anxious shoppers.Read More

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Who made the Design and PR AOY shortlists?

The first two sets of Agency of the Year nominees reveals which shops are competing for a spot at the top.Read More

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Announcing the Media and Digital AOY finalists

Strategy reveals the agencies looking to be named the top shops in two more categories.Read More

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Who judged Agency of the Year in 2020?

All of the jurors across the six competitions in one place.Read More

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2020 Design AOY Silver, Digital AOY Bronze: Sid Lee was born this way

A pioneer in digital that later moved into brand-building, the agency has built partnerships to take its offering to the next level. Read More

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And the Design AOY winners are…

Rethink, Sid Lee and OneMethod stole the show with iconic designs that touched brands from Heinz Ketchup to the Toronto Raptors to KitKat.Read More

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2020 AOY Bronze: BBDO’s flare for fast work that works

Under new leadership, the agency moves to be more results-driven and further develops its in-house production unit. Read More

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2020 Brand of the Year: Knix finds its voice

The intimate apparel brand's inclusive approach is a byproduct of putting its customers at the centre of everything it does.Read More

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2020 Brand of the Year: The making of Maple Leaf 2.0

How and why the company adopted CSV, instead of CSR, as part of its sustainability mission.Read More

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The great acceleration

Strategy Editor Jennifer Horn on the need to adapt to a world moving at warp speed. Read More

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2020 Agency Holiday Cards: part one

How are some agencies making the most of this year's unusually unfestive season?Read More

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Who’s the next big innovator in Canadian marketing?

The New Establishment: Innovator program kicks off today, setting its sights on professionals on the cutting edge.Read More

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Industries form an informal alliance

Here's what dairy farmers, wineries, restaurants and hotels can teach brands about co-marketing in a crisis.Read More

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Scotiabank and BRP pick new partners

Rethink will enter 2021 as the bank's new creative AOR, while M&H will officially take on content duties for the rec vehicle brand.Read More

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Stephanie Yung returns to Zulu Alpha Kilo

The new head of design left her NY post to rejoin the agency and take it into the world of human-centred products and experiences. Read More

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The 2021 AToMiC Awards co-chairs announced

Canadian Tire's Eva Salem and NFA's Jordan Doucette will lead the jury to award work created during the most challenging of years. Read More

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2020 Agency Holiday Cards: part two

Another dose of holiday vibes courtesy of ad agencies Pound & Grain, Klick Health and Jan Kelley.Read More

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