Collective Arts turns cans into canvases for social issues
The brewery is putting every single one of its 55 SKUs in the hands of artists of colour and advocates for social justice. Read More
View ArticleView from the C-Suite: TD follows its north star
Tyrrell Schmidt explains how five years of experience in Canada will be put to work in her new global remit.Read More
View ArticleStrategy and BANFF create marketing incubator for women in media
Marketers and ad execs can lend expertise to The BANFF Spark Marketing Accelerator.Read More
View ArticleView from the C-Suite: What’s a beauty brand to do in a touchless world?
The marketer at Quebec-based Marcelle spills the beans on how it's adapting to a category replete with competitors and anxious shoppers.Read More
View ArticleWho made the Design and PR AOY shortlists?
The first two sets of Agency of the Year nominees reveals which shops are competing for a spot at the top.Read More
View ArticleAnnouncing the Media and Digital AOY finalists
Strategy reveals the agencies looking to be named the top shops in two more categories.Read More
View ArticleWho judged Agency of the Year in 2020?
All of the jurors across the six competitions in one place.Read More
View Article2020 Design AOY Silver, Digital AOY Bronze: Sid Lee was born this way
A pioneer in digital that later moved into brand-building, the agency has built partnerships to take its offering to the next level. Read More
View ArticleAnd the Design AOY winners are…
Rethink, Sid Lee and OneMethod stole the show with iconic designs that touched brands from Heinz Ketchup to the Toronto Raptors to KitKat.Read More
View Article2020 AOY Bronze: BBDO’s flare for fast work that works
Under new leadership, the agency moves to be more results-driven and further develops its in-house production unit. Read More
View Article2020 Brand of the Year: Knix finds its voice
The intimate apparel brand's inclusive approach is a byproduct of putting its customers at the centre of everything it does.Read More
View Article2020 Brand of the Year: The making of Maple Leaf 2.0
How and why the company adopted CSV, instead of CSR, as part of its sustainability mission.Read More
View ArticleThe great acceleration
Strategy Editor Jennifer Horn on the need to adapt to a world moving at warp speed. Read More
View Article2020 Agency Holiday Cards: part one
How are some agencies making the most of this year's unusually unfestive season?Read More
View ArticleWho’s the next big innovator in Canadian marketing?
The New Establishment: Innovator program kicks off today, setting its sights on professionals on the cutting edge.Read More
View ArticleIndustries form an informal alliance
Here's what dairy farmers, wineries, restaurants and hotels can teach brands about co-marketing in a crisis.Read More
View ArticleScotiabank and BRP pick new partners
Rethink will enter 2021 as the bank's new creative AOR, while M&H will officially take on content duties for the rec vehicle brand.Read More
View ArticleStephanie Yung returns to Zulu Alpha Kilo
The new head of design left her NY post to rejoin the agency and take it into the world of human-centred products and experiences. Read More
View ArticleThe 2021 AToMiC Awards co-chairs announced
Canadian Tire's Eva Salem and NFA's Jordan Doucette will lead the jury to award work created during the most challenging of years. Read More
View Article2020 Agency Holiday Cards: part two
Another dose of holiday vibes courtesy of ad agencies Pound & Grain, Klick Health and Jan Kelley.Read More
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